Every town you visit in Egypt has postcards for sale. Most feature cliche images chosen to sum up life in that place, some look like they were photographed in the 1970s, and many look like they have been sitting on the postcard stand, unloved, for a decade or two.
Some of the postcards capture the beauty of the area, but many of the beauties of Egypt can never be recorded in a flat image. Other postcards show the perfect view, perhaps caught by a photographer in one of hundreds of shots taken over many months, a view the tourist staying only a day or a week is unlikely to see.
It is exciting to see an attempt to give Egyptian postcards a new look.
“Project Postcard, a simple yet appealing initiative set to redefine postcards of Egypt. The eye-catching project is a product of conversations between Gino Kamal, Hoda El Sherif and Heba Nawara of Egyptian art & culture studio 10 Mahmoud Bassiouny in Cairo. They discovered that by conducting a simple Google image search for keywords “Egypt postcards“, results returned very traditional types of postcards with prints of pharaohs, pyramids, and museums; stereotypes that -according to them- do not represent today’s Egypt anymore…The project is a non-profit one, money made out of sales will be re-injected back in the project, and artists’ credits shall be printed on each postcard.”
You can see the first examples at http://urbanpeek.com/2012/04/07/reviving-egypts-postcards-by-10-mahmoud-bassiouny/
We are pleased to see included Nature Travel’s home town of Nuweiba, and nearby Basata eco-lodge. And we look forward to more postcards on the website soon, and eventually seeing these actually produced and available.