Seeing Egypt with fresh eyes

Every town you visit in Egypt has postcards for sale. Most feature cliche images chosen to sum up life in that place, some look like they were photographed in the 1970s, and many look like they have been sitting on the postcard stand, unloved, for a decade or two.

Some of the postcards capture the beauty of the area, but many of the beauties of Egypt can never be recorded in a flat image. Other postcards show the perfect view, perhaps caught by a photographer in one of hundreds of shots taken over many months, a view the tourist staying only a day or a week is unlikely to see.

It is exciting to see an attempt to give Egyptian postcards a new look.

Project Postcard, a simple yet appealing initiative set to redefine postcards of Egypt. The eye-catching project is a product of conversations between Gino KamalHoda El Sherif and Heba Nawara of Egyptian art & culture studio 10 Mahmoud Bassiouny in Cairo. They discovered that by conducting a simple Google image search for keywords “Egypt postcards“, results returned very traditional types of postcards with prints of pharaohs, pyramids, and museums; stereotypes that -according to them- do not represent today’s Egypt anymore…The project is a non-profit one, money made out of sales will be re-injected back in the project, and artists’ credits shall be printed on each postcard.”

You can see the first examples at

We are pleased to see included Nature Travel’s home town of Nuweiba, and nearby Basata eco-lodge. And we look forward to more postcards on the website soon, and eventually seeing these actually produced and available.


About naturetravelegypt

Our company, Nature Travel, is located in Sinai. For 30 years we have been operating in this region, specializing in desert safaris by camel or jeep, and high -mountain trekking. We also offer a wide range of other services, including hotel reservations and a variety of trips all over Egypt. Our staff are experienced professionals, with multilingual abilities. One of our specializations is the Sinai desert and our staff have extensive knowledge of its flora and fauna, as well as a deep understanding of the traditional Bedouin way of life. 90% of our company personnel, including drivers, guides and cooks, are local Bedouins. They are here to guide you through the majestic Sinai desert, and to help you have an experience of a lifetime. Our transport fleet consists of land cruisers and buses, ideal for both groups and individuals. All are air-conditioned and up-to-date models, for travel in safety and comfort.
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